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Episode #1: Rachel Martin plays by her own rules in the wine industry
28 Feb, 2024
How do you see the future of the wine industry?
It has been said that the wine industry is in a crisis. You can look at this scenario and feel pessimistic, or you can see change as an opportunity for growth.
Our first guest, Rachel Martin, is one of the latter - a person who argues that the key to success is in seeing the real needs of the consumer and looking for intelligent ways to meet them.
She had a successful career in photography, before she was thrust into the world of wine. Since then, Rachel has transformed herself, and the industry itself, setting ambitious goals and simply not giving up.
As the world and customer preferences are changing, the industry is struggling to keep up and global sales are slowing. But Rachel seeks to make a difference. Inspired by Dry January and in the search for a more balanced life, she spared no effort to leave her mark on the wine market and found a new mission to serve the modern consumer.
In this chat, you will feel inspired by the journey of this entrepreneur who took a leap into the bright future of the wine market. Want to join us on this journey? Press play!
Follow us on Instagram: www.instagram.com/vino_visionaries_podcast
Check out our YouTube : @vino_visionaries
Want to learn more about Rachel’s Oceano Wines? www.oceanowines.com
Connect with me on LinkedIn: www.linkedin.com/in/priscillahennekam/
Visit our website: www.hennekamwines.com
#rethinkingthewineindustry #rachelmartin #vinovisionaries #priscillahennekam #podcast #winepodcast