Wine, human behaviour, and innovation stop being separate conversations and become the roadmap for what comes next at WineX Tomorrow - the 1st International Forum, on 2 March at the São Paulo City Council.
Co-created by Daniela Cardoso (Vinho&Você S/A) and Priscilla Hennekam (Rethinking the Wine Industry), the forum brings together public leaders, market executives, gastronomy, wellbeing, tech, and policy experts to challenge old industry models and design a more conscious, ethical, and human-centred future for wine.
More than an event, WineX Tomorrow is a platform for real-world impact - supporting high-level networking and helping shape new legislative and educational guidelines for innovation, strategic management, and sustainable wine tourism in Brazil’s largest business capital.
Themes include: neuroenology, consumer psychology, ethical neuromarketing, technology and behaviour, diversity, strategic innovation, and new regulation.
WineX Tomorrow signals that the future of wine has already begun - and it starts with people.
Join an international forum in São Paulo on 2 March to connect wine, wellbeing, innovation, and policy, and help shape a more human, ethical, future-ready industry.